Missy Rentz
25 years in professional sports marketing. 355 days on the road.
One mission that changed everything.
100,000+
MILES DRIVEN
49
STATES VISITED
141
NPS Units
80+
PODCAST EPISODES
A career built on moving audiences at scale.
Missy spent more than 25 years as a senior marketing executive in professional sports and entertainment — building the campaigns, partnerships, and audience relationships that fill arenas and move brands at scale.
Washington Capitals – Advertising & Promotions Manager
Houston Texans – Director of Marketing & Executive Director, Texans Foundation
Washington Wizards & Mystics – Vice President of Marketing
Roc Nation – VP Sports Marketing & Activation / VP Global Content Partnerships
At the Washington Wizards she oversaw a $5 million annual marketing budget and launched new visual identities for both the Wizards and Mystics. At the Houston Texans she managed a $9 million budget and a team of 13, overseeing the Texans Foundation alongside the full marketing operation.
At Roc Nation she served on the executive leadership team — managing the personal brands of 96 professional athletes across the NFL, NBA, WNBA, MLB, and international football, activating more than $220 million in partnerships, and launching the Roc Nation Europe division.
She also managed the American Dairy Association’s national NFL sponsorship program across 16 teams and 22 players, and held senior roles at the Newspaper Association of America.
She knows what good brand integration looks like from both sides of the table. She built The Parks Podcast with that same discipline.
100,000+ miles. 141 parks. One realization that started it all.
In college, while others were considering study abroad programs, Missy dreamed of traveling across the United States. That dream stayed with her for 30 years.
During COVID-19 she ordered a new atlas and spent quarantine mapping routes. In January 2021, she left her career and hit the road — and she hasn’t stopped. The only plan was to avoid bad weather.
“I spent the first half of my career giving people a way to escape life. I want the second half to be about teaching them to find joy in the everyday.”
The Parks Podcast
Now in its third year with 80+ episodes, The Parks Podcast helps people discover, protect, and fall in love with America’s public lands. Rangers, indigenous community leaders, conservation advocates, and public figures tell the stories of the places that define us — and the fight to protect them.
The Parks Podcast is part of the Catch Yourself Smiling platform — a well-being brand rooted in the belief that the outdoors is one of the most powerful forces for human health, joy, and connection.
Missy is a proud member of Brands for Public Lands and a signatory of The Conservation Alliance’s July 2026 letter opposing the reduction of Bears Ears and Grand Staircase-Escalante National Monuments — alongside Patagonia, REI, Black Diamond, Osprey, Rumpl, and 110+ other outdoor businesses.
She is also a trained aromatherapist, yoga teacher, and Reiki practitioner.