Partnership & Media

Built for the outdoors.
Backed by 25 years of brand experience.

Host of The Parks Podcast and founder of Catch Yourself Smiling — a well-being platform rooted in America’s public lands.

The Audience

My audience is your next most loyal customer — before they know they need you.

The Parks Podcast reaches people who are actively seeking a more intentional life outdoors. They’re not casual participants — they’re people making a shift. They’re buying gear, planning trips, and looking for brands that share their values.

The OIA’s 2026 Participation Trends Report confirmed that while the outdoor participant base is growing, frequency is declining. The Parks Podcast solves the frequency problem — not by nudging people, but by giving them a reason to need the outdoors. That turns casual participants into lifelong ones.

“The outdoor industry has a frequency problem. The Parks Podcast solves it.”

The Show

The Parks Podcast — now in its third year with 80+ episodes.

Rangers, indigenous community leaders, conservation advocates, and public figures tell the stories of the places that define us — and the fight to protect them. New episodes weekly.

The Parks Podcast is part of the Catch Yourself Smiling platform — a well-being brand rooted in the belief that the outdoors is one of the most powerful forces for human health, joy, and connection.

Missy is a proud member of Brands for Public Lands and a signatory of The Conservation Alliance’s July 2026 letter opposing the reduction of Bears Ears and Grand Staircase-Escalante National Monuments — alongside Patagonia, REI, Black Diamond, Osprey, and 110+ other outdoor businesses.

Work Together

Interested in partnering with The Parks Podcast?

Whether you’re looking for sponsorship, content collaboration, or a brand integration that actually serves the audience — let’s talk.